To make every Indian an "informed" Investor and help achieve his "Financial Goals" by offering services of credible and qualified Financial Distributors and Distributors.

 

To establish financial advisory as a respectable profession by equipping Indian Financial Distributors with a face on the web with universal visibility and access and helping them create their own Brand Identity

 

To channelize the household savings into right financial instruments not only to bring about financial literacy among the population, but in the process also make the country grow its GDP through the benefit arising out of the sectoral growth of financial services industry with increased awareness and resultant business growth.

 

To perform it profitably so that we can have a robust innovation pipeline and thus continuously provide the platform ready to offer Financial Solutions which helps the Indian Financial Markets to mature and compete globally.